BTS, the Korean supergroup, is known for churning out hits and energizing a growing global fan base.
BTS, the Korean supergroup, is known for churning out hits and energizing a growing global fan base.
Early in June, those fans, known as ARMY, put their energy behind an online campaign called #MatchAMillion to raise money for social justice causes in the United States. It hauled in $1 million in roughly one day, matching the donation of the band itself to the Black Lives Matter movement.
Erika Overton, one of the administrators of the fan group that organised the #MatchAMillion fundraising effort said, “This is not just a fan group to enjoy music – it’s an economic force, and something you can’t really dismiss as something trivial.”
Early in June, those fans, known as ARMY, put their energy behind an online campaign called #MatchAMillion to raise money for social justice causes in the United States. It hauled in $1 million in roughly one day, matching the donation of the band itself to the Black Lives Matter movement.
Erika Overton, one of the administrators of the fan group that organised the #MatchAMillion fundraising effort said, “This is not just a fan group to enjoy music – it’s an economic force, and something you can’t really dismiss as something trivial.”
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