Korea's Ministry of Culture, Sports and Tourism has announced extensive plans to diversify the country's foreign tourist market.

Korea's Ministry of Culture, Sports and Tourism has announced extensive plans to diversify the country's foreign tourist market.

Ultimately, the Ministry hopes to boost the vitality of Korea's tourism industry. The first step of the plan is to entice more visitors from China and Southeast Asia.

In addition, the government plans to leverage the power of K-pop by producing promotional content starring Yoon-ah from Girls' Generation, which will be shown online in some 21 target countries.

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